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A guide to Facebook Welcome Page

Posted on: November 23rd, 2011 by Cormack Consultancy. No Comments

Yeah, please don’t tell that you know already how to make a Facebook page. Of course you do. This article aims to guide you through some technicalities, show inspiring examples of welcome pages and give some useful advice on how to create one.

In order to create a page, follow this link and choose which type of page you are willing to launch. Do not worry if you have chosen a wrong directory, you can easily modify your choice at any point in time.

Congratulations! You have created a fan page. Start with adding information about your product, services and company.  Add as much information you think is necessary for readers to know.

It is highly recommended to make a nice-looking profile picture, so try to think creatively or turn to creative agency, since this is another hot spot to present crucial information. As you may have recognized, some companies put bigger size profile pictures, since it is allowed to use pictures of maximum 540 pixels in length and 180 in width. Try to use these measures to get a profile picture with maximum quality.

Try to find a creative and informative picture at the same time. Remember that social media is all about being social and human, so maybe instead of your logo it is better to put a person or a creature on the picture. Just take a quick look at the below presented examples and be inspired:

You should also think of creating a Welcome Page – a special tab that is seen by people who enter your Facebook page for a first time. Welcome Page is extremely important, perhaps the most important in the whole Facebook Page. Because it nudges people to “like” the page! According to the study, 99.5% of interactions with your page come from Walls of your followers and their friends, which means that no one comes to the page itself. Recently, Facebook has introduced IFRAMES, which gives you an option to enter a unique HTML-code and make the Welcome Page looking nice and unique.

Here is a step-by-step guide on how to install the IFRAMES option:

1. Go to this Facebook page.  It also offers you to add also a “thank you” tab for those who clicked “like”.

2. Click “add static HTML to a page”

3. It will appear on your Facebook Page under your logo

4. Now go to your page and click “edit page” on the right upper corner. Go to manage permissions and choose “welcome” as being the default landing page.

5. Now you are ready to work with your welcome page. You can use HTML, CSS, JavaScript, etc. However, it is forbidden by Facebook rules to put music and videos on it. Still, you can organize your page as a website, contact information, or just the motivation to join. Here you can read more on how to work with IFrames. Take a look at some inspiring examples:

We are left with the last step before we start attracting followers – changing a page name to a unique username. Simply visit http://www.facebook.com/username/ and write the name you would like to have for your page.

As you can see, the process of setting your fan page is not hard, however, add a bit of creativity and make it attractive and motivating, so that people will be willing to like it at once!

 

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