Posted on: July 3rd, 2012 by Cormack Consultancy.
You get your business online, post high quality content and you have collected thousands of Facebook Fans and Twitter followers. Sounds great but why don’t your messages seem to engage? It is because the quantity does not really matter here. Your Fans need to be relevant to and interested in your niche. Second, they have [...]
Posted on: June 30th, 2012 by Cormack Consultancy.
We don’t have a choice in whether we do Social Media. The question is how well we do it. -Erik Qualman Since Erik Qualman clears up every business’s doubts on the necessity of social media, I’ll just start off with sharing some tips on how to do it successfully. In this article I’ll take you [...]
Posted on: June 28th, 2012 by Cormack Consultancy.
You create a blog, post high-quality content and yet it drives no traffic? Confusing? It isn’t really. You don’t necessarily have to be an artist to blog but you have to understand the art of successful blogging. All the little things matter when it comes to attracting people to your blog. The content will work [...]
Posted on: June 25th, 2012 by Cormack Consultancy.
Last Thursday Facebook introduced its users to a new feature – Comment Editing. I’m sure I’m not talking alone here when I say that sometimes in life we make mistakes on Facebook. We comment on people’s statuses in a rush or with our new touch screen smart phones which we don’t know how to use [...]
Posted on: June 23rd, 2012 by Cormack Consultancy.
In order to manage Twitter easily, many businesses as well as individuals take the advantage of special Twitter applications, which allow them to manage existing and find valuable new connections, schedule tweets, and monitor their influence. However, the usage of applications doesn’t mean that you will succeed; nevertheless, there are some “must-have” apps which will [...]
Posted on: June 21st, 2012 by Cormack Consultancy.
What makes social media to differ from other mediums of communication? Of course, it is user generated content. The sites themselves do not publish any information or have control over it. SM just provides every user with a platform to post and share information/experiences of their choice. When creating a FB profile for a business, [...]
Posted on: June 18th, 2012 by Cormack Consultancy.
It has passed enough time since the Timeline feature was introduced in Facebook. Everyone had enough time to complain about it, criticize it, and eventually to get used to it. Creating personalised and engaging corporate sites is still the key to getting “Likes” from the Facebook users. The question is how to do so? This [...]
Posted on: May 9th, 2012 by Cormack Consultancy.
We are all aware of the omnipotence of social media, but truly grasping the statistics backing it up often seems purely fantastical. Twitter, for example, has just surpassed the 16’000 tweets-per-second mark, while social networking users as such constitute 82% of all online users, or 1.2 billion people1. In the midst of all of this, [...]
Posted on: April 16th, 2012 by Cormack Consultancy.
If you are a business owner and you decided that it is a high time to start using Twitter and to profit from 500 or 5,000 or 50,000 followers, you are about to make a big mistake. It is not the number of followers that matters, but their quality, i.e. how relevant they are to [...]
Posted on: April 11th, 2012 by Cormack Consultancy.
Couple of weeks ago our managing director Anastasia started to provide LinkedIn trainings for individuals and organisations in Scotland, and the response was so positive that we decided to share some tips in our blog. This week, while planning a training session with an Edinburgh based company, we came across couple of great motivational videos [...]
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Facebook Lets You Edit… Something
Last Thursday Facebook introduced its users to a new feature – Comment Editing. I’m sure I’m not talking alone here when I say that sometimes in life we make mistakes on Facebook. We comment on people’s statuses in a rush or with our new touch screen smart phones which we don’t know how to use [...]